Protect your brand on the world's largest marketplace. We handle your trademark registration and Amazon Brand Registry enrollment so you can unlock powerful selling tools and stop counterfeiters.
Amazon Brand Registry is a free program that gives brand owners powerful tools to protect their intellectual property, create a trusted shopping experience, and grow their business on Amazon. However, enrollment requires an active or pending trademark registration — and that's where Mark UP Legal comes in.
Amazon Brand Registry is Amazon's official program designed to help brand owners protect their registered trademarks on the platform. Once enrolled, you gain access to a suite of tools that help you accurately represent your brand, find and report violations, and share information to proactively prevent infringement. It is the foundation for selling successfully on Amazon as a branded seller.
Step 1: We conduct a comprehensive trademark search to ensure your brand name is available and does not conflict with existing registrations. This is critical to avoid rejection and wasted time.
Step 2: Our attorneys prepare and file your trademark application with the USPTO, selecting the correct classes of goods and services that align with your Amazon product listings.
Step 3: Once filed, the USPTO issues a serial number for your application. With a pending application, you may be eligible to begin the Brand Registry enrollment process immediately.
Step 4: We guide you through the Amazon Brand Registry application, ensuring all information matches your trademark filing and meets Amazon's requirements for approval.
Step 5: Amazon sends a verification code to the contact information on your trademark application. We help you complete verification and confirm your enrollment in the program.
Without a trademark, you cannot enroll in Brand Registry, which means you're missing out on the most powerful tools Amazon offers to brand owners. Unregistered sellers face constant threats from listing hijackers, counterfeit products, and unauthorized resellers who can undercut your prices and damage your brand reputation. A federal trademark registration is the first line of defense for any serious Amazon seller.
Beyond Amazon, your trademark protects your brand across all sales channels — including your own website, other marketplaces like Walmart and eBay, and brick-and-mortar retail. It's a one-time investment that delivers protection for decades.